I hate laundry. I hate doing laundry, I hate seeing laundry, I hate folding laundry and I hate putting laundry away. If there was ever a disposable onesie made for adults that could be pried from the package in the wee hours of the morning and chucked out after a day’s wear, you’d never see me sport anything but that there fresh-from-the-package onesie ever again (provided said onesie didn’t gather unflatteringly at the crotch).
I have always hated laundry, since I started doing my own at the age of ten. And during my poor student years, I managed to get a wardrobe together that required me to do one tiny load a week, with a monthly washing done at some charitable friends’ home - friends with washers and dryers that don’t require quarters or loonies or the manual (non-vehicular) hauling of bags from one place to another. This wardrobe management required a stupendous number of socks and underwear (Because they cannot be recycled before they’ve been spin-cycled. At least, not in my world), some careful spot cleanings, and a lot of crafty avoidance.
Because I hate doing laundry. Really. Lots.
Thankfully, I live with a Buddy who does half of the laundry (the grown-up half), which leaves me with only the girls’ laundry to do. Which should make the world a better place, right? Except that I’m forever in some version of halfway through it - clothes in the dryer, clothes folded and ready to be put away, clothes sitting and wrinkling before my very eyes, all unfolded and shoved into a basket.
Or the very worst - dirty clothes piled incriminatingly high in the hamper, waiting to be washed.
Laundry - not my favorite task.
But then again - what would happen if I couldn’t do laundry? What would happen if my entire life fell apart before my eyes? If my house was picked up by some massive fingers of wind and simultaneously relocated to twelve new plots of land? Or if I woke up in a puddle that wasn’t of my own drool, and further discovered that my entire house was one giant puddle?
What if I was living in a gymnasium with dozens of other fortunates in similar circumstances? What if my new job involved picking through rubble to find things that may or may not belong to me and mine? What if all I had at the end of a hard day’s labour were a dozen pairs of filthy sweatpants, a lone sock and two precious jackets, only mostly soiled with mildew and grime? And what if this, aside from the clothing on my back, was all I had to clothe my family?
No problem, right? Just fish my money out of my pocket and hightail it to the nearest laundromat with the other dozens of fortunates, right? Make it a laundry party!
Only - the laundromat is underwater, or exploring it’s own dozen-odd new locations. Or wait - I could do the laundry, if only I could find more than the torn off handle of my purse with which to pay for it.
Yeah. That’s the dilemma. Sure, it’s easy to see the immediate needs of disaster victims, and respond to those. Water. Food. Shelter. But there are dozens of other needs/wants/comforts - all of which go unmet because disaster victims are meant to be contented with survival, for as long as it takes for them to get there lives back together.
Except in some cases, the time required has been longer than a couple of days. In some cases, it’s been years.
So who is going to step in and provide comfort and, in this case, clean clothes?
I’m happy to report that there’s a lovely corporate citizen out there who recognized that they were uniquely positioned to respond to this problem.
Tide has, and will continue to provide washers, dryers and laundry soap to disaster victims. They’ve created a lovely mobile (free!) laundromat that will travel to disaster sites to offer some friendly faces, and freshly laundered clothing to people who have effectively lost everything.
Don’t kid yourself - if you were facing disaster of this proportion, you cannot tell me that a fresh, dryer-fluffed towel to use post-communal shower wouldn’t make your world a better place.
To support the initiative, Tide is selling some funky and fun t-shirts to the non-disastered public. So g’on - check ‘em out, and help someone wash the lone sock, the dozen dirty sweatpants, and the scabby towel that may well make the psychological difference between disaster victim and disaster survivor.